We wanted to move away from printing and distributing newsletters every day throughout the Games, using Community Cloud, we created an online community for 6,000 athletes from 50 nations.
September 04, 2015
Build on a Salesforce community cloud platform, iVillage became a digital stage, which helped to engage, entertain and unite Athletes from all over Europe and allowed a radically different approach to communicating with athletes during the event.
The iVillage platform provided updates on the latest social events and news, such as when local bands were performing in the olympic village, competitions for most social team and a place to share photos and videos.
Users and committee members also had the ability to set up their own groups on the platform.