Salesforce integration and API optimisation for sales efficiency

The challenge

Instamotion's sales agents worked across multiple disconnected systems to gather garage status, transaction details, dealer updates and third-party delivery, email and payment services — slowing response times and cutting productivity.

Our solution

We built a comprehensive integration layer on Salesforce with custom APIs: dynamic event data pushed to Braze for marketing, a real-time Allianz insurance policy check, an adaptive LWC car-status survey served through a secure Experience Cloud portal, and real-time garage system integration for live availability.

Impact

• Dealer car-status updates cut from hours to seconds
• Email template changes from 1–5 days to minutes
• 20%+ of sales team time freed from manual calls
• Single-pane access to integrated customer data