Travel and tour management automation

The challenge

One of the biggest regional tour operators in Azerbaijan and Georgia wanted to digitize tour management and automate sales, reservations and partner and service supplier management, with in-depth reporting and analytics.

Our solution

We designed an end-to-end concept for moving existing company processes onto Salesforce, including a number of third-party system integrations that automated booking and best-offer search, plus service pricing, hotel room rating, reservation and payment tools.

Impact

• +25% better conversion rate through relevant packages and upsell
• -12% lower operational costs
• -18% lower cost per customer acquisition
• +35% better user engagement on connected platforms