Salesforce Strategy Optimization for a leading Sales Consulting Company

SalesGenetics helps companies with complex B2B sales processes to establish a sales and coaching culture that enables sales to achieve sustained, ambitious targets by implementing flexible, measurable leadership and sales tools.

Project overview


Salesgenetics developed Way2Sell, a plug & play toolset that supports the entire sales cycle from initiating new business, managing opportunities and developing account plans and can be tailored to various segments (e.g. Inside Sales, SME, Large Enterprise, etc.).

The application was built using TypeScript and connected to Salesforce via Canvas causing issues with data management and overall speed.


We’ve took a gradual approach of moving modules to LWC via Lightning Out, which allowed us to keep adding new modules to the tool and slowly migrate existing ones to LWC seamlessly to application users.

We’ve used D3 JavaScript library to draw dynamic interactive charts and employee trees. With Lightning Web Security in place, we were able to achieve more native interaction between LWC and
3rd party JavaScript.

PptxGenJs library was used to produce PowerPoint generation with data from Salesforce Platform on the fly.

Business value

Native integration with Salesforce platform

Improved App Speed

Enhanced App Visuals

Maintenance of functionality with salesforce updates


Streamlined and smooth LWC performance

D3 implementation for interactive visuals

PptxGenJs implementation for PowerPoint file generation


Peter Trix

Managing Director at SalesGenetics
“Working with Nubessom has been a true pleasure. Their dedication to providing top-notch solutions, combined with their can-do attitude, and fast turn-around time has resulted in a seamless and highly successful partnership”

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