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2 best Salesforce Updates in 2023

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As an expert in Salesforce CRM, I’m excited to share with you the two most significant updates that are coming to Salesforce in 2023 – Einstein GPT and Genie Data Cloud. These updates promise to revolutionize how businesses use Salesforce CRM, making it more intelligent, efficient, and effective than ever before.

1. Salesforce Einstein GPT

What is Salesforce Einstein GPT?

Einstein GPT (Generative Pre-trained Transformer) is a new feature powered by artificial intelligence that uses natural language processing to help sales and service teams communicate more effectively with customers. This update is built on the same technology used by OpenAI’s GPT-3, which is considered one of the most advanced natural language processing models available today.

How does Salesforce Einstein GPT works?
Einstein GPT works by analyzing customer interactions and generating natural language responses that are personalized and relevant to each customer’s needs. This feature can be used in a variety of scenarios, such as customer service chatbots, email responses, and even voice assistants like Alexa or Google Home.
Business benefits of Salesforce Einstein GPT

One of the key benefits of Einstein GPT is that it can help businesses provide more efficient and effective customer service. By using natural language processing to understand customer inquiries, it can generate responses that are tailored to the customer’s specific needs. This can help reduce the time it takes to resolve issues and improve overall customer satisfaction.

Another benefit of Einstein GPT is that it can help businesses save time and resources by automating certain customer service tasks. For example, it can be used to triage incoming customer inquiries, categorize them, and generate responses automatically. This can help free up customer service agents to focus on more complex inquiries that require human intervention.

2. Salesforce Genie Data Cloud

What is Salesforce Genie Data Cloud?
Genie Data Cloud is another exciting update coming to Salesforce in 2023. This feature is designed to help businesses better manage and analyze their data by providing a single source of truth for all their data-related needs. This includes data integration, data governance, data quality, and data analytics.
How does Salesforce Genie Data Cloud works?
The Genie Data Cloud is built on the Salesforce platform and is designed to work seamlessly with other Salesforce products, such as Sales Cloud, Service Cloud, and Marketing Cloud. This means that businesses can use the Genie Data Cloud to gain insights into customer behavior, marketing effectiveness, and sales performance, all from a single source of truth.
Business Benefits of Salesforce Genie Data Cloud?

One of the key benefits of the Genie Data Cloud is that it provides businesses with a unified view of their data, regardless of where it’s stored. This means that businesses can easily access and analyze data from a variety of sources, including social media, web analytics, and customer relationship management systems.

Another benefit of the Genie Data Cloud is that it provides businesses with tools for data governance and data quality. This can help ensure that the data businesses rely on is accurate, complete, and up-to-date. This is particularly important in today’s data-driven world, where decisions are made based on the insights gained from data.

Conclusions

In conclusion, Einstein GPT and Genie Data Cloud are two of the most important updates coming to Salesforce in 2023. These features promise to revolutionize how businesses use Salesforce CRM by making it more intelligent, efficient, and effective than ever before.

At Nubessom we have wide experience helping companies update their CRM Strategy and utilizing new technologies to improve businesses results. Contact us here if you like to tell us more about your challenge or just fill in the form below. We are happy to hear from you!

About the Author
Nazim Aliyev, Head of Technology @ Nubessom

Nazim Aliyev, Head of Technology @ Nubessom

Salesforce Consultant & Architect, Business Applications, Business Processes and Technology Consulting, Entrepreneurship

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