On May 28, the Agentforce World Tour arrived in Dubai and brought with it a packed room of CRM professionals, AI experts, and digital strategy leaders from across EMEA. From deep-dive breakout sessions to real-world case studies, the event spotlighted the innovations driving customer experience, automation, and productivity across the Salesforce ecosystem.
As part of Nubessom’s mission to keep clients close to the forefront of digital transformation, we supported Laman Mutalibova, CRM Manager at Azercosmos, in attending this year’s event. Azercosmos is Azerbaijan’s national space agency and a long-standing Nubessom client, one that’s made impressive strides in using Salesforce to digitize their satellite telecommunications services.
For Nubessom, giving clients access to events like Agentforce is core to how we work. We don’t stop at CRM implementation. We keep on investing in our relations with the client and their engagement with the ecosystem.
Laman also noted how one of the most impactful sessions explored the relationship between humans and AI. A speaker emphasized that “we’re still the brain behind the machine” – a statement that resonated deeply as it was a reminder that automation is most effective when it supports, rather than replaces, human teams. It sparked new ideas for how Azercosmos might apply AI in ways that enhance both employee and customer experiences.
Azercosmos recently wrapped a major Salesforce transformation project with Nubessom, fully digitizing their satellite telecommunication services using Sales Cloud and Service Cloud.
Agentforce made one thing clear: if you want to compete in 2025 and beyond, you can’t afford to work in isolation. Success means staying plugged into the right platforms, learning from global use cases, and continuously evolving how your systems support your team and customers.
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