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Nubessom to Deliver Multi-Cloud Salesforce CRM Implementation for a leading Real Estate Group in Azerbaijan

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Nubessom has been selected to deliver a full-scale, multi-cloud Salesforce CRM
implementation for PASHA Real Estate Group — a flagship real estate company — and its
affiliated entities.

This initiative represents a significant milestone in PASHA Real Estate’s enterprise-wide digital
transformation, positioning Salesforce at the core of its sales, operations, service, and growth
strategy.

As the official Salesforce reseller and implementation partner in Azerbaijan and
Uzbekistan, Nubessom continues to strengthen its presence across the region by enabling leading enterprises to scale through technology. With this engagement, Nubessom deepens its position as the go-to Salesforce expert in the Azerbaijani market, supporting one of the most advanced and respected companies in the real estate sector.

About Pasha Real Estate

PASHA Real Estate Group specializes in the investment, development, strategic management, and operation of various types of real estate properties. With operations spanning Azerbaijan, Turkey, Georgia, Uzbekistan, and Montenegro, the Group oversees a diverse portfolio that includes luxury hotels, world-class resorts, commercial properties, shopping malls, premium residential projects, and mixed-use developments. With a consistent focus on quality and forward-thinking design, PASHA Real Estate plays a defining role in shaping the region’s built environment.

Project Overview

Over the coming months, Nubessom and PASHA Real Estate will collaborate to design and implement a unified Salesforce CRM ecosystem that empowers every layer of the organization. Over the coming months, Nubessom and PASHA Real Estate will collaborate to design and implement a unified Salesforce CRM ecosystem that empowers every layer of the organization. The project will focus on:

      •    ●   Designing an integrated architecture and digital ecosystem
        Creating a centralized, scalable system aligned with the company’s sales and operational model and designed for cross-functional collaboration.

      •    ●   Automating key processes to increase efficiency
        Streamlining internal workflows and client-facing processes to minimize manual tasks and accelerate execution.
      •  
      •    ●   Creating a foundation for sustainable, tech-enabled growth
        Building a robust CRM platform that supports data integrity, business agility, and long-term scalability.

      •    ●   Driving innovation in real estate through cloud technology
        Leveraging Salesforce to enable agile operations, real-time reporting and analytics, and enhanced customer engagement across all digital touchpoints.

This engagement builds on Nubessom’s track record of CRM excellence in Azerbaijan, where we have delivered enterprise-grade Salesforce implementations since 2013 across various industries. Our deep technical expertise and proven methodology ensure alignment with local business dynamics and international best practices.

Kanan Gafarov

Founder of Nubessom

“We are proud to partner with PASHA Real Estate on this ambitious multi-cloud Salesforce implementation. This collaboration reflects our ongoing commitment to delivering innovative, high-impact solutions that help organizations transform, scale, and lead in their industries. We look forward to driving measurable success and setting new standards for digital excellence in real estate.”

We look forward to sharing more as this project progresses. If your organization is exploring how Salesforce CRM can drive digital transformation, our team is ready to help.

About the Author
Picture of Anna Natroshvili, Salesforce Content  Specialist at Nubessom Consulting

Anna Natroshvili, Salesforce Content Specialist at Nubessom Consulting

Passionate about helping businesses leverage Salesforce for optimal performance. Specializes in creating insightful content that drives growth and efficiency for sales teams.

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