Salesforce Sales Cloud implementation for the real estate industry

MJ Developers is a strategic real estate development organisation specialising in integrated smart city developments. The organisation primarily focuses on the investment and development of premium quality smart cities in emerging markets with a special focus on Uzbekistan.

They trusted Nubessom as their implementation Partner to realise the deployment of Salesforce CRM with the most advanced sales, marketing and customer support features available on the market.

Project overview


We needed to implement Salesforce Sales Cloud solution to achieve sales process automation and stock management for both residential and commercial properties.

Our solution had to closely track customer interactions on all stages of the process from lead generation to contract signature and payment collection, improve sales results and increase cross sell opportunities.

To conclude, it also needed to improve customer support and sales agent productivity.


The solution was Salesforce Sales Cloud implementation and customisation that enabled MJ Developers to have:

  1. One-click Sales Offer and Booking documents creation to increase sales reps productivity.
  2. Web-to-Lead functionality to capture new leads through webportal.
  3. Lead to Sales Deal conversion process based on defined criteria and logic with conversion ratio tracking.
  4. Custom property pricing logic based on project and property characteristics.
  5. Sales deals with booking and pre-defined discount mechanisms configured to achieve maximum level of process automation.
  6. Booking approvals and notifications to ensure supervisal control.
  7. Property booking and stock availability tracking based on sales deals stages.
  8. Historical sales deal data cleanup and upload for analytics integrity.
  9. Granular access rights setup to ensure secure data and process management on different company hierarchy levels.


As a result, MJ achieved more efficiency in their operations and at the same time gained access to more in-depth sales and marketing analytics, which will allow to create more targeted business strategy.

Salesforce solutions we used

Salesforce Sales Cloud Logo


Leads and Sales processes automation with several lead generation options and sales scenarios involved

Product database setup with live stock updates according to sales stages

Project based property price and discount calculation methodology setup

In-depth sales deals reporting and analytics overview from different business angles.


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